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VIC Government Professional Writing Essentials


February 10th, 2025 / Melbourne, AU
SAVE UP TO $800
DISCOUNT ENDS TOMORROW

OVERVIEW

Transform your writing skills with this high-impact toolkit for lasting success

• Make your written communication more impactful and engaging
• Write with confidence and build skills to write clearly and concisely
• Understand common writing mistakes and how to avoid them
• Plan and tailor your writing to your audience

TRAINER

Adrian Cropley

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian is currently board advisor for IABC in Victoria, international fellow selection committee and is on the RMIT University advisory board for the PR degree and was named a Fellow of the IABC in 2020. 

Communication Expert & Executive Coach
Centre for Strategic Communication Excellence

AGENDA

Workshop

Written Communication 101 

- Explore a range of communication styles

- Understand and segment your audience

- Create and incorporate key messages

- Define best written media for communication

 

Writing for different channels and formats 

- Understand basic structure of documents

- Master grammar and punctuation

- Improve email etiquette

- Use clear, concise, and inclusive language

 

Writing for impact and influence

- Engage your audience

- Set clear objectives and build a logical structure 

- Plan, draft, edit, and proofread

- Communicate key, detailed messages

 

Writing for different purposes 

- Respond purposely to stakeholders 

- Handle difficult complaints and communications 

- Apply these learned skills

  • Adrian Cropley Communication Expert & Executive Coach Centre for Strategic Communication Excellence

GROUP DISCOUNTS

3 - 4 Delegates

10%

Discount

5 - 7 Delegates

20%

Discount

8 - 9 Delegates

25%

Discount

10 + Delegates

30%

Discount

PRICING

ENDS TOMORROW

Rapid Action

Ends October 11

SAVE UP TO $800

PRICING & BOOKINGS >
PRICING & BOOKINGS >

Value Plus

Ends November 01

SAVE UP TO $600

Super Saver

Ends November 20

SAVE UP TO $400

Early Bird

Ends December 20

SAVE UP TO $200





VENUE

Cliftons Melbourne

Level 1, 440 Collins St, Melbourne, VIC, 3000, Australia

+61 3 9993 9999

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