Professional Writing Essentials for Government
January 22nd, 2025 / Online
OVERVIEW
• Create impactful and engaging written communication
• Write confidently with clarity and conciseness
• Understand and avoid common writing mistakes
• Plan and tailor your writing to your audience
TRAINER
Adrian Cropley
A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian is currently board advisor for IABC in Victoria, international fellow selection committee and is on the RMIT University advisory board for the PR degree and was named a Fellow of the IABC in 2020.
Communication Expert & Executive Coach
Centre for Strategic Communication Excellence
AGENDA
Workshop
Written Communication 101
- Explore communication styles
- Understand and segment your audience
- Create and incorporate key messages
- Define the best written media for you
Writing for Government
- Structure government documentation
- Master grammar and punctuation for clarity
- Understand email etiquette
- Use clear, concise and inclusive language
Writing for impact and influence
- Target communication to your audience
- Set clear objectives and build structure
- Value planning, drafting, editing, and proofreading
- Communicate key messages with clarity
Writing for different purposes
- Respond to stakeholders with purpose
- Handle difficult communications
- Apply your learned skills
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Adrian Cropley Communication Expert & Executive Coach Centre for Strategic Communication Excellence
GROUP DISCOUNTS
PRICING
Rapid Action
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SAVE UP TO $600
Value Plus
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SAVE UP TO $400
Super Saver
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SAVE UP TO $200
VENUE
Online
Join us online, from the comfort of your home or office.
