Professional Writing Skills

Written Communication 101 

- Explore a range of communication styles and how it will help when using written communication 

- Understanding and segmenting your audience

- Creating key messages and incorporating them into your communication

- Defining the best written media for your communication

Business Writing Channels and Message Formats 

- The basic structure of agendas, emails, business letters, proposals and reports

- The importance of grammar and punctuation

- Business writing Do’s and Don'ts - email etiquette

- Passive, aggressive and assertive communication 

- Using clear, concise and inclusive language with the right tone of voice 

Writing for Impact and Influence

- How to communicate with your reader in mind for impactful engagement 

- Set clear objectives and build a logical structure 

- The importance of planning, drafting, editing and proofreading 

- Communicate key messages with the right level of detail

Writing for Different Purposes 

- How to respond to get what you want from to stakeholders 

- How to handle difficult complaints and communications 

- Writing in practice: Interactive practical exercise application of skills learnt