Details
About the workshop
In today's fast-paced digital age, where news spreads rapidly across various media platforms, it's essential for executives and senior leaders to excel in media communication. Failure to do so can have significant repercussions for both their organisation and personal standing.
We equip attendees with the essential skills and strategies to effectively communicate and navigate various media platforms. Executives are often faced with the challenge of representing themselves and their organisations positively in the media, whether it be through interviews, press conferences, or social media interactions. Our goal is to enhance attendees' abilities to excel in these scenarios, ensuring they can confidently convey their messages while maintaining authenticity and credibility. Through interactive sessions, practical exercises, and expert guidance, participants will learn how to leverage media opportunities to their advantage and effectively manage their public image.
Agenda
The power of storytelling
- Understand the media landscape: Radio, TV, Press
- Strategies for clear and concise communication
- Craft compelling key messages
- Tailor messages to different media outlets and audiences
Effective media engagement
- Techniques to overcome nervousness and appear confident
- Maintain control and manage difficult interview questions
- Elements of a successful interview and the characteristics of 'good media talent'
Interactive exercises and role-playing
- Put media skills into practice, enhancing your ability to navigate real-world scenarios
- Give and receive valuable feedback and develop personalised action plans
Tailor Your Training Experience
To make sure you get the learning solution that’s right for you, we offer different levels of tailoring to suit your needs. Choose from three levels of customisation:
1.Off the Shelf
Love what you see? Great! Choose this option to take one of our most popular courses and bring it in-house for your team. Includes a pre-course consult session with our facilitator to make sure we hit the mark, and deliver the right learning experience for you.
2.Customised
Make sure you get the most from the course you choose, by tailoring the content to get the right fit for you. Speak to our team, who will work with you to pick and mix from a curated bank of training modules to help customise your learning experience.
3.Premium
Not on the list? Let us know what you’re looking for and we will find the right solution. Our team of learning specialists will work with you to develop a unique training course for your business. Through an in-depth consultation process, we will work with you to profile your learning needs and build a bespoke program from the ground up.
Speak with one of our team today to find which option is right for you.
Who Will Attend
Executives, senior managers, and leaders across all industries who play a key role in representing their organisations to the public and media.