About the workshop

The success of any organisation rests on the ability of the communication team to ensure staff are engaged, understand what is expected of them and that stakeholders are kept informed.

Transitioning from a technical communication specialist to a strategic leader is not a straightforward process. As a leader, it’s vital to consider the broader organisational goals and align these with you and your team. Leaders in the communication profession need to create an environment conducive to fast, creative, and considered decisions.

In this workshop, you will be guided through a number of activities and be presented with strategies to assist your progression from technical specialist to strategic leader. The interactive course will explore the demands of communications leadership and the skills and attributes needed to lead an effective team and achieve key organisational outcomes.

Communications Professionals Leadership Workshop

Communications leadership foundations

- Characteristics of the valued communications leader

- Leadership concepts and practical skills for building leadership capability

- Transition from subject matter expert to influential leader

- Ensure your voice is heard and acted on

Understand and develop your personal brand

- How does your world see you and how do you know?

- Practical exercises to understand your brand

- Develop a personal brand statement that works for you

- Putting your brand into action

Develop an authentic leadership brand

- Practical methods to develop your unique leadership style

- Strategies to understand what sets you apart as a leader

- Understand the power of authenticity

Influential leadership

- Identify the skills required to become an essential advisor

- How do you become skilled to shape and influence key decision makers?

- Understand and manage the barriers often put in place by more senior colleagues

- Develop your own valuable circles of influence


Leading up: Advocate for yourself and your team to senior leadership

- Speak the right language to get the budget and the buy-in you need

- Situating yourself and your team within broader organisational priorities

- Master emerging skills and strategies in communications and new media

Grow your personal leadership brand 

- Practical methods to develop your unique leadership style

- Strategies to develop your personal brand and understand what sets you apart as a leader

- Formulate and articulate your narrative as a leader

Build an online presence to maximise brand reach

- Optimise your social media profiles for your new brand

- Keep your brand aligned inside and outside the office

- Navigate the political minefield of social media

Bridge the gap between your new and current brand

- Reflect and respond to key lessons from the program

- Implement strategies to tackle key mindset challenges

- Incorporate the needs of your team into your leadership strategy

Tailor Your Training Experience

To make sure you get the learning solution that’s right for you, we offer different levels of tailoring to suit your needs. Choose from three levels of customisation:

1.Off the Shelf

Love what you see? Great! Choose this option to take one of our most popular courses and bring it in-house for your team. Includes a pre-course consult session with our facilitator to make sure we hit the mark, and deliver the right learning experience for you.


Make sure you get the most from the course you choose, by tailoring the content to get the right fit for you. Speak to our team, who will work with you to pick and mix from a curated bank of training modules to help customise your learning experience.


Not on the list? Let us know what you’re looking for and we will find the right solution. Our team of learning specialists will work with you to develop a unique training course for your business. Through an in-depth consultation process, we will work with you to profile your learning needs and build a bespoke program from the ground up.

Speak with one of our team today to find which option is right for you.

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