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July 20th, 2023
Virtual / Streaming

High Impact toolkit to transform your writing skillset in government


- Make your written communication more impactful and engaging
- Write with confidence and build skills to write clearly and concisely
- Understand common writing mistakes and how to avoid them
- Plan and tailor your writing to your audience


Adrian Cropley

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian is currently board advisor for IABC in Victoria, international fellow selection committee and is on the RMIT University advisory board for the PR degree and was named a Fellow of the IABC in 2020. 

Founder Director
Centre for Strategic Communication Excellence


Professional Writing Essentials for Government

20 Jul


Written Communication 101 

- Explore a range of communication styles and how it will help when using written communication 

- Understanding and segmenting your audience

- Creating key messages and incorporating them into your communication

- Defining the best written media for your communication


Writing for different Government channels and message formats 

- The basic structure of agendas, emails, letters, ministerial proposals and reports

- The importance of grammar and punctuation

- Government writing Do’s and Don'ts - email etiquette

- Using clear, concise and inclusive language with the right tone of voice 


Writing for impact and influence

- How to communicate with your reader in mind for impactful engagement 

- Set clear objectives and build a logical structure 

- The importance of planning, drafting, editing and proofreading 

- Communicate key messages with the right level of detail


Writing for different purposes 

- How to respond to get what you want from to stakeholders 

- How to handle difficult complaints and communications 

- Writing in practice: Interactive practical exercise application of skills learned

  • Adrian Cropley Founder Director Centre for Strategic Communication Excellence


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