High Impact toolkit to transform your writing skillset in government
Overview
- Make your written communication more impactful and engaging
- Write with confidence and build skills to write clearly and concisely
- Understand common writing mistakes and how to avoid them
- Plan and tailor your writing to your audience
Speakers
Sia Papageorgiou
Sia Papageorgiou is a multi-award-winning strategic communication leader on a mission to elevate the value and visibility of strategic communication as a force for good in society. She’s consulted to some of the world’s highest profile organisations and governments, delivering creative communication solutions that drive understanding, impact, and performance. During the 12 years she worked at the Australian Taxation Office (ATO) she earned an enviable reputation as a versatile and results-oriented innovator. Throughout her career Sia has led high-performing, cross-functional teams and worked on major projects for clients across Australia and internationally, achieving results in challenging environments, delivering controversial areas of work, and reaching disengaged employees. Sia is a certified strategic communication management professional, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC). She’s also a past board director at IABC Asia-Pacific and is immediate past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named her Communicator of the Year, and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility or communication. Sia holds a Bachelor of Arts, Media and Communication, a Graduate Certificate in Management, and a Diploma of Business Administration.
Managing Partner
Centre for Strategic Communication Excellence
Agenda
13 Apr
Written Communication 101
- Explore a range of communication styles and how it will help when using written communication
- Understanding and segmenting your audience
- Creating key messages and incorporating them into your communication
- Defining the best written media for your communication
Writing for different Government channels and message formats
- The basic structure of agendas, emails, letters, ministerial proposals and reports
- The importance of grammar and punctuation
- Government writing Do’s and Don'ts - email etiquette
- Using clear, concise and inclusive language with the right tone of voice
Writing for impact and influence
- How to communicate with your reader in mind for impactful engagement
- Set clear objectives and build a logical structure
- The importance of planning, drafting, editing and proofreading
- Communicate key messages with the right level of detail
Writing for different purposes
- How to respond to get what you want from to stakeholders
- How to handle difficult complaints and communications
- Writing in practice: Interactive practical exercise application of skills learned
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Sia Papageorgiou Managing Partner Centre for Strategic Communication Excellence
Partners
Pricing
Prices start at
$1495*
More people? More savings!
Venue
Virtual / Streaming
