Local Government Professional Writing Essentials
Overview
• Make your written communication more impactful and engaging
• Write with confidence and build skills to write clearly and concisely
• Understand common writing mistakes and how to avoid them
• Plan and tailor your writing to your audience
Speakers
Sia Papageorgiou
Sia Papageorgiou is a multi-award-winning strategic communication leader, who has consulted to some of the world’s highest profile organisations and governments, delivering creative communication solutions that drive understanding, impact, and performance. Sia is a certified strategic communication management professional, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC).
Managing Partner
Centre for Strategic Communication Excellence
Agenda
Written Communication 101
- Explore a range of communication styles and how it will help when using written communication
- Understanding and segmenting your audience
- Creating key messages and incorporating them into your communication
- Defining the best written media for your communication
Writing for different local Government channels and message formats
- The basic structure of agendas, emails, letters, ministerial proposals and reports
- The importance of grammar and punctuation
- Government writing Do’s and Don'ts - email etiquette
- Using clear, concise and inclusive language with the right tone of voice
Writing for impact and influence
- How to communicate with your reader in mind for impactful engagement
- Set clear objectives and build a logical structure
- The importance of planning, drafting, editing and proofreading
- Communicate key messages with the right level of detail
Writing for different purposes
- How to respond to get what you want from to stakeholders
- How to handle difficult complaints and communications
- Writing in practice: Interactive practical exercise application of skills learned
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Sia Papageorgiou Managing Partner Centre for Strategic Communication Excellence
Pricing
Rapid Action
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Venue
Join us online, from the comfort of your home or office.