APS 5-6 Written Communication for Impact & Influence
February 7th, 2024 / Online
Overview
• Produce compelling, influential writing
• Connect with your audience and build trust
• Utilise influence and persuasion in your writing
• Improve content planning, structure, and editing with actionable techniques
Speakers
Giles Watson
With a vast array of experience across the public sphere and Law Societies in both the UK and Australia, Giles implemented industry firsts that led to unprecedented reductions in complaints against accredited law practices. As a speaker and facilitator, Giles’ client-centred approach makes for engaging, practical and relevant content.
Director
CX Training
Agenda
Workshop
Influential and impactful writing essentials
- Explore the components of effective written communication
- Understand the effect of voice and tone in creating impact
- Recognise loss of context in written communication
- The role of Emotional Intelligence in written communication
Taking a reader-centred approach
- Understanding your target audience - Who are they? What is your relationship to them? What do they need?
- Articulate your desired goal and purpose, and how to align this with your readers' needs
- How to build trust and demonstrate empathy
Impact, influence and persuasion
- Understand the distinction between influence and persuasion
- Practical strategies for influential and persuasive writing
- How to avoid adverse reader reactions
Planning, structure and editing
- Develop your understanding of objectives and structure
- Learn classic structures for alternative communication styles
- Tools to enhance formatting to create impact
- Level up your editing of content, impact, flow, grammar and spelling
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Giles Watson Director CX Training
Group Discounts
Pricing
Rapid Action
DISCOUNT ENDED
SAVE UP TO$800
Value Plus
DISCOUNT ENDED
SAVE UP TO$600
Early Bird
Ends January 19
SAVE UP TO$200
Venue
Online
Join us online, from the comfort of your home or office.
