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Advanced Writing Skills for Business Workshop


October 3rd, 2024 / Online
SAVE UP TO $300
Discount ends in 2 days

Overview


Enhance writing skills for professional business communication

• Take a strategic and analytical approach with your writing
• Improve your editing and proofreading skills
• Fact check and use credible sources
• Understand the difference between misinformation v disinformation

Speakers


Adrian Cropley

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as one of the world’s foremost experts in strategic communication. He is the founder of the Centre for Strategic Communication Excellence and CEO at Cropley Communication. With a career spanning over 30 years, Adrian has worked with clients all over the world on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. Adrian is currently board advisor for IABC in Victoria, international fellow selection committee and is on the RMIT University advisory board for the PR degree and was named a Fellow of the IABC in 2020. 

Founder Director
Centre for Strategic Communication Excellence

Agenda


Workshop

Get what you need from your writing

- Importance of effective business writing

- Develop a framework of credibility in order to write with influence

- Tools to take a strategic and analytical approach


Deep dive into corporate audiences 

- Understand the target audience for your written communication

- Common challenges in business writing 

- Target to influence


Create successful business documents

- Use the framework of credibility to explore excellence in writing

- Improve your editing and proofreading skills

- Fact check and use credible sources

- Understand the difference between misinformation v disinformation


Write for different mediums

- Write for digital platforms

- Write for other mediums

- Gain a deeper understanding of short-form communication

  • Adrian Cropley Founder Director Centre for Strategic Communication Excellence

Group Discounts

Pricing


Rapid Action

DISCOUNT ENDED

SAVE UP TO $500

ENDS IN 2 DAYS

Value Plus

Ends July 24

SAVE UP TO $300

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Super Saver

Ends August 09

SAVE UP TO $200

Early Bird

Ends August 30

SAVE UP TO $100





Venue


Online

Join us online, from the comfort of your home or office.

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