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Advanced Training for Communication Professionals


October 15th, 2024 / Brisbane, AU
Event starts in 5 days

OVERVIEW

Deliver greater results with planned communication initiatives

• Utilise different methods of communication to appeal to different audiences
• Elevate your writing through the use of storytelling
• Create an emotional connection with your audience
• Develop strategic communication plans that deliver desired results

TRAINER

  • Adrian Cropley

    Communication Expert & Executive Coach

    Centre for Strategic Communication Excellence

AGENDA


Workshop

Strategic Communication Planning

-Set clear, measurable outcomes to gauge success

- Define and segment audiences for targeted messaging

- Develop comprehensive communication strategies aligned with organisational goals.


Creative tactics to implement your strategy

- Develop clear key messages

- Create message maps to bring communications alive

- Determine the right channel mix to achieve results


Storytelling with complex content

- Break down complex content into relatable, everyday language

- Enhance the emotional connection in your written communication 

- Leverage interactive tools and distribute content across multiple platforms

  • Adrian Cropley Communication Expert & Executive Coach Centre for Strategic Communication Excellence

GROUP DISCOUNTS

PRICING

VENUE

Brisbane, Queensland

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