Influential and impactful writing essentials
- Explore the components of effective written communication
- Understand the effect of voice and tone in creating impact
- Recognise loss of context in written communication
- The role of Emotional Intelligence in written communication
Taking a reader-centred approach
- Understanding your target audience - Who are they? What is your relationship to them? What do they need?
- Articulate your desired goal and purpose, and how to align this with your readers' needs
- How to build trust and demonstrate empathy
Impact, influence and persuasion
- Understand the distinction between influence and persuasion
- Practical strategies for influential and persuasive writing
- How to avoid adverse reader reactions
Planning, structure and editing
- Develop your understanding of objectives and structure
- Learn classic structures for alternative communication styles
- Tools to enhance formatting to create impact
- Level up your editing of content, impact, flow, grammar and spelling